By RAJ S. RANGARAJAN
Special to India-West
He is a dedicated man almost to the point of being obsessive. He talks,
acts and breathes portals. Qualified in engineering, computers and
finance, he is a dot-com pioneer with a difference. He invites people to
write for his Web site, but he does not pay for their contributions. I am
talking about the portal -- www.Sulekha.com -- and its founder, Satya
Prabhakar.
What do these creative producers get in return? The thrill of seeing their
work over the Web.
Prabhakar's is an original concept. His portal hosts creative pieces from
writers, artists, and photographers for free. Does that mean there are
people yearning to write or showcase their creative genius? You bet.
Prabhakar, the electronics engineer, told India-West in a recent
interview: "I knew software and how to create an infrastructure in an
interactive mode, but for content I had to seek help, I had no resources.
It all started as a hobby; I had no intention of becoming an
entrepreneur."
This simple concept started as an e-mail list of IIM, Calcutta, alumni
called Dakghar founded by Arun Kumar, and Satya Prabhakar was on the list.
Today, in its new avatar, Prabhakar's sulekha.com has grown into a
repository of almost half a million pages of content and counting.
Briefly, "su-lekha" means good writing. Contributions pour in from 50
countries and the authors run the entire gamut ranging from students to
military commanders to doctors to businesswomen and, of course, engineers
based in the United States.
Like a basement or garage operation made famous by the likes of Bill
Gates, the husband-wife team of Satya Prabhakar and Sangeeta Kshettry
started their operation out of a spare room of their home in Austin, Texas
in 1998. "After using our personal savings of more than $15,000 used
mainly to obtain high-speed Internet access, and after 10,000 hours of
effort," recalls Prabhakar, "in September 2000, we were ready for the
rough and tumble of the investment world."
They were helped by New Yorker R. Parameswaran, leader of the initial
investor group and now chairman of the parent company -- Smart Information
Worldwide -- that owns Sulekha.com. Says Parameswaran, "The most
remarkable and innovative aspect of Sulekha is organic growth sustained by
the network effect of people-to-people interaction and the contributions
of diverse Indians from around the globe." While amplifying value for all
network nodes in a dramatic fashion, the chairman added, partnerships like
Sulekha's bring extraordinary strategic value to all involved.
Started as a Web magazine, more as a hobby e-zine, Sulekha.com today has
influenced networks of Indians promoting communities through free flow of
expression and interaction. "Since its inception," says Prabhakar, "the
site has grown exponentially, by almost 20 to 25 percent, in traffic." A
predominantly interactive site, people all over the world contribute
content with coffeehouse chats, classifieds, city events, a Newshopper,
and buddy sites for like-minded people.
Content for the site has grown purely by word-of-mouth and the intense
loyalty of its members. Online participation by thousands evidently helps
make the site a vibrant, loyal and dynamic platform. Last May, Austin
became the first self-generative metropolitan city to create content and
host a hub. Sulekha now has 25 cities as hosts including San Francisco and
Los Angeles.
The site's Global Newshopper picks up the latest news from several surfers
who constantly post content. News from the world's newspapers gets posted
promptly which triggers a spate of discussions on their Coffeehouse space.
Being completely interactive, posts appear instantly, leading to
up-to-date comment, time differentials notwithstanding. Sulekha's movie
site has interactive reviews and visitors to the site can soar or sink a
film's rating.
The company's first published paperback, "Sulekha Select," a collection of
42 writings (see separate story), is the Web site's first foray into the
traditional print format, for, generally, Sulekha creations exist in
cyberspace. Selected from about 1,200 writings since 1998, this collection
captures the essence of the modern Indian experience and represents
individual expressions from all over the world.
Interestingly, most of the contributors do not write for a living, and
many happen to be engineers, where the Net plays a dominant role. The book
has also been released in India by Penguin under a different title -
"Black, White and Shades of Brown" - for the Indian subcontinent and
Singapore. However, Prabhakar clarifies, "These are all amateur writers
united by their love for writing and reading and hail from varied
backgrounds, persuasions and cultural contexts." The book represents a
communal art form - a kind of democratic Netizen of the people by the
people -- in that the readers are the ones who produce content, not the
publishers (see sidebar).
Prabhakar, 36, a native of Machilipatnam, Andhra Pradesh, is CEO of
Sulekha.com. An engineering graduate from Regional Engineering College in
Trichy, Tamil Nadu, Prabhakar also has an M.S. in computer science and an
MBA in finance from the University of Florida.
He has had his fill of corporate life in India and America with
multinationals like Philips, TCS, and later with Honeywell as a software
engineer, and with SBC Communications in Texas. His expertise includes Web
media management, electronic commerce, and real-time multimedia.
Prabhakar's wife, Sangeeta Ksheetry, who is vice president of content for
Sulekha.com, has a B.Sc. in economics from Presidency College, Calcutta,
an M.A. in communications from the Annenberg School at the University of
Pennsylvania, and an MBA in marketing from the University of Florida.
Ksheetry, who is experienced in financial analysis and IT strategy
development, told India-West: "'Sulekha Cities' is the most comprehensive
network of city portals that provides geographically-focused communities
that facilitate commerce and information at the city level."
But where's the revenue model? The site earns income through sale and
syndication of content -- offline and online - advertising, sponsorships,
and subscriptions. It has created a rack of transaction services starting
with online ticketing for organizations and companies.
"Whatever we do we want to be the dominant player in that space, retaining
our focus as a community builder," says Prabhakar. These transaction
services help generate revenue and establish relationships with offline
communities, and Prabhakar has to constantly shun opportunities that are
not a close fit.
Sulekha.com is now possibly the biggest online ticketer for events and
movies all over North America on 50 cinema screens - a Ticketmaster of
sorts. One can also send gifts of movie tickets within the U.S. over the
Web -- popcorn not included!
To a question about who does the editing of its content, Prabhakar said
his editors are based in several countries including the U.S., India,
Canada, Pakistan, Bangladesh and England. Before any content goes up on
the site, at least one editor checks and edits the material.
Added Prabhakar, "We are a decentralized operation and have 16 editors
around the world who volunteer their services. The bunch includes an ad
agency CEO, a 19-year-old journalist from Atlanta, a fiction writer from
Boston, a computer engineer from Silicon Valley, a Mumbai mother, a
Calcutta professor, a Kovalam, Kerala writer, and several others with
varied backgrounds."
Most of the editors hold 9-5 jobs. Kris Chandrasekar, an investment banker
from San Francisco, edits manuscripts as a hobby. A writer himself, he has
"the task of selecting pieces, editing for grammar and style, and a brief
turn-around time for copy-edits."
Instead of being paid a salary, Sulekha pays to the individual's favorite
charity. As part of their social initiative, Prabhakar says "we have
contributed more than $10,000 to various charities."
V.Chandrasekhar, a compulsive Sulekha surfer from Indianapolis, Indiana,
who feels that the hardest problem in this country is meeting people of
similar interests, says "Sulekha is a major avenue that draws together our
similar tastes. The other day I got into a discussion with another Sulekha
user about kite flying and how in the good old days, we used to apply
glass to the string - maanja -- to help in cutting other kites."
Chandrasekhar has given up watching television and says, "I would gladly
give up my cable TV for Sulekha."
To a query, "Since Sulekha is an interactive site where anyone can post
content, how do you control irrelevant and objectionable material being
posted?" Prabhakar responded, "We have content managers who, while
allowing free rein to express and interact freely, are like gatekeepers,
who constantly monitor any questionable material getting in." He added
that they also have an auto-alert system which prevents questionable or
obscene material from being disseminated immediately.
Prabhakar hopes to build an influential community of Indians worldwide and
for that, "I believe we require two fundamental components: (i) Expression
-- people must be able to freely express their mind in writing, art,
stills or even in creating audios and videos; (ii) Interaction --
everything we offer on the site is an opportunity to interact and get to
know each other through the interactive Sulekha community."
Yet Prabhakar is also making a conscious effort to be known not as an NRI
site, but as a venue for Indians all over the world, which has nothing to
do with income level or presence, but to make the experience as Indian as
possible. The fact remains that a lot of contributors tend to be in North
America in view of their accessibility, wherewithal and influence. The
current stats are that 70 percent of use emanates from the U.S. and
Canada, about 15 percent from India, with the balance from around the
world, where Indians reside.
Sulekha is preparing to unveil the world's first electronic store selling
digital content sourced from Indians around the world. Lata Sundar,
director of content in the company's Chennai office, explains: "Sulekha
today features free content contributed by South Asians, and we are moving
up the content value chain by compiling valuable content from contributors
from all over the world that people will gladly pay for."
Prabhakar routinely works 16-17 hours a day, yet allocates half-an-hour
every morning to read and discuss a news story from the New York Times or
the Wall Street Journal with his 8-year-old daughter Divya. He is a lesson
or two short of a black belt in the Chinese martial art form, Tai-kwon-do.
The man who talks with equal passion about Advaita philosophy and Zen
Buddhism as he articulates about portals and gigabytes says, "One has to
be totally in love with one's work and be capable of working with
determination and resolve without craving too much for success. It is the
craving for success that corrupts the process and makes success harder to
come by."
Still wonder how they make money then read this -Sulekha's Case Study
Friday, March 25, 2005
Monday, March 14, 2005
My America - By RK Narayan
At the American Consulates the visa issuing section is kept busy nowadays as more and more young men seek the Green Card or profess to go on a student visa and many try to extend their stay once they get in. The official handles a difficult task while filtering out the "permanents" and letting in only the "transients". The average American himself is liberal-minded and doesn't bother that more Indian engineers and doctors are swamping the opportunities available in the country possibly to the disadvantage of the American candidate himself.
I discussed the subject with Prof. Ainslee Embree of Columbia University who has had a long association with Indian affairs and culture. His reply was noteworthy. "Why not Indians as well? In course of time they will be Americans. The American citizen of today was once an expatriate, a foreigner who had come out of a European or African country. Why not from India too? We certainly love to have Indians in our country."
There are however, two views on this subject. The elderly parents of Indians settled in America pay a visit to them, from time to time (on excursion round ticket), and feel pleased at the prosperity of their sons or daughters in America. After a Greyhound tour of the country and a visit to Niagara, they are ready to return home when the suburban existence begins to bore them whether at New Jersey, or The Queens or the Silicon Valley neighborhood of California. But they always say on their return, "After all our boys are happy there. Why should they come back to this country, where they get no encouragement?"
Exasperation
Our young man who goes out to the States for higher studies or training, declares when leaving home, "I will come back as soon as I complete my course, may be two years or a little more, but I will definitely come back and work for our country, and also help our family....." Excellent intentions, but it will not work that way. Later when he returns home full of dreams, projects, and plans, he only finds hurdles at every turn when he tries for a job or to start an enterprise of his own. Form-filling, bureaucracy, caste and other restrictions, and a generally feudal style of functioning, exasperate the young man and waste his time. He frets and fumes as days pass with nothing achieved, while he has been running around presenting or collecting papers at various places.
He is not used to this sort of treatment in America, where, he claims, he could walk into the office of the top man anywhere, address him by his first name and explain his purpose; when he attempts to visit a man of similar rank in India to discuss his ideas, he realizes that he has no access to him, but can only talk to subordinate officials in a hierarchy. Some years ago a biochemist returning home and bursting with proposals, was curtly told off by the big man when he innocently pushed the door and stepped in. "You should not come to me directly, send your papers through proper channels." Thereafter the young biochemist left India once for all. having kept his retreat open with the help of a sympathetic professor at the American end. In this respect American democratic habits have rather spoilt our young men. They have no patience with our official style or tempo, whereas an Indian at home would accept the hurdles as inevitable Karma.
The America-returned Indian expects special treatment, forgetting the fact that over here chancellors of universities will see only the other chancellors, and top executives will see only other top executives and none less under any circumstance. Our administrative machinery is slow, tedious, and feudal in its operation, probably still based on what they called the Tottenham Manual, creation of a British administrator five decades ago.
Lack of Openings
One other reason for a young man's final retreat from India could also be attributed to the lack of openings for his particular qualification. A young engineer trained in robotics had to spend all his hours explaining what it means, to his prospective sponsors, until he realized that there could be no place for robots in an over-crowded country.
The Indian in America is a rather lonely being, having lost his roots in one place and not grown them in the other. Few Indians in America make any attempt to integrate in American cultural or social life. So few visit an American home or a theater or an opera, or try to understand the American psyche. An Indian's contact with the American is confined to his colleagues working along with him and to an official or seminar luncheon. He may also mutter a "Hi!" across the fence to an American neighbor while lawn-mowing. At other times one never sees the other except by appointment, each family being boxed up in their homes securely behind locked doors.
After he has equipped his new home with the latest dish-washer, video, etc., with two cars in the garage and acquired all that the others have, he sits back with his family counting his blessings. Outwardly happy, but secretly gnawed by some vague discontent and aware of some inner turbulence or vacuum, he cannot define which. All the comfort is physically satisfying, he has immense "job satisfaction" and that is about all.
Ennui
On a week-end he drives his family fifty miles or more towards another Indian family to eat an Indian dinner, discuss Indian politics, or tax problems (for doctors particularly this is a constant topic of conversation, being in the highest income bracket). There is monotony in this pattern of life. so mechanical and standardized.
In this individual, India has lost an intellectual or an expert; but it must not be forgotten that the expert has lost India too, which is a more serious loss in the final reckoning.
The quality of life in India is different. In spite of all its deficiencies, irritations, lack of material comforts and amenities, and general confusion, Indian life builds up an inner strength. It is through subtle inexplicable influences (through religion, family ties, and human relationships in general). Let us call them psychological "inputs" to use a modern terminology, which cumulatively sustain and lend variety and richness to existence. Building imposing Indian temples in America, installing our gods therein and importing Indian priests to perform the puja and festivals, are only imitative of Indian existence and could have only a limited value. Social and religious assemblies at the temples (in America) might mitigate boredom but only temporarily. I have lived as a guest for extended periods in many Indian homes in America and have noticed the ennui that descends on a family when they are stuck at home.
Children growing up in America present a special problem. They have to develop themselves on a shallow foundation without a cultural basis, either Indian or American. Such children are ignorant of India and without the gentleness and courtesy and respect for parents, which forms the basic training for a child in an Indian home, unlike the American upbringing whereby a child is left alone to discover for himself the right code of conduct. Aware of his child's ignorance of Indian life, the Indian parent tries to cram into the child's little head all possible information during an 'Excursion Fare' trip to the mother country.
Differing Emphasis
In the final analysis America and India differ basically, though it would be wonderful if they could complement each other's values. Indian philosophy lays stress on austerity and unencumbered, uncomplicated day-to-day living. On the other hand, America's emphasis is on material acquisitions and a limitless pursuit of prosperity. >From childhood an Indian is brought up on the notion that austerity and a contended life is good. and also a certain other- worldliness is inculcated through the tales a grandmother narrates, the discourses at the temple hall, and through moral books. The American temperament, on the contrary, is pragmatic.
Indifference to Eternity
The American has a robust indifference to eternity. "Visit the church on a Sunday and listen to the sermon if you like but don't bother about the future," he seems to say. Also, "dead yesterday and unborn tomorrow, why fret about them if today be sweet?" - he seems to echo Omar Khayyam's philosophy. He works hard and earnestly, and acquires wealth, and enjoys life. He has no time to worry about the after-life; he only takes the precaution to draw up a proper will and trusts the Funeral Home around the corner to take care of the rest. The Indian who is not able to live on this basis wholeheartedly, finds himself in a half-way house; he is unable to overcome the inherited complexes while physically flourishing on the American soil. One may hope that the next generation of Indians (American-grown) will do better by accepting the American climate spontaneously or in the alternative return to India to live a different life.
- RK Narayan
I discussed the subject with Prof. Ainslee Embree of Columbia University who has had a long association with Indian affairs and culture. His reply was noteworthy. "Why not Indians as well? In course of time they will be Americans. The American citizen of today was once an expatriate, a foreigner who had come out of a European or African country. Why not from India too? We certainly love to have Indians in our country."
There are however, two views on this subject. The elderly parents of Indians settled in America pay a visit to them, from time to time (on excursion round ticket), and feel pleased at the prosperity of their sons or daughters in America. After a Greyhound tour of the country and a visit to Niagara, they are ready to return home when the suburban existence begins to bore them whether at New Jersey, or The Queens or the Silicon Valley neighborhood of California. But they always say on their return, "After all our boys are happy there. Why should they come back to this country, where they get no encouragement?"
Exasperation
Our young man who goes out to the States for higher studies or training, declares when leaving home, "I will come back as soon as I complete my course, may be two years or a little more, but I will definitely come back and work for our country, and also help our family....." Excellent intentions, but it will not work that way. Later when he returns home full of dreams, projects, and plans, he only finds hurdles at every turn when he tries for a job or to start an enterprise of his own. Form-filling, bureaucracy, caste and other restrictions, and a generally feudal style of functioning, exasperate the young man and waste his time. He frets and fumes as days pass with nothing achieved, while he has been running around presenting or collecting papers at various places.
He is not used to this sort of treatment in America, where, he claims, he could walk into the office of the top man anywhere, address him by his first name and explain his purpose; when he attempts to visit a man of similar rank in India to discuss his ideas, he realizes that he has no access to him, but can only talk to subordinate officials in a hierarchy. Some years ago a biochemist returning home and bursting with proposals, was curtly told off by the big man when he innocently pushed the door and stepped in. "You should not come to me directly, send your papers through proper channels." Thereafter the young biochemist left India once for all. having kept his retreat open with the help of a sympathetic professor at the American end. In this respect American democratic habits have rather spoilt our young men. They have no patience with our official style or tempo, whereas an Indian at home would accept the hurdles as inevitable Karma.
The America-returned Indian expects special treatment, forgetting the fact that over here chancellors of universities will see only the other chancellors, and top executives will see only other top executives and none less under any circumstance. Our administrative machinery is slow, tedious, and feudal in its operation, probably still based on what they called the Tottenham Manual, creation of a British administrator five decades ago.
Lack of Openings
One other reason for a young man's final retreat from India could also be attributed to the lack of openings for his particular qualification. A young engineer trained in robotics had to spend all his hours explaining what it means, to his prospective sponsors, until he realized that there could be no place for robots in an over-crowded country.
The Indian in America is a rather lonely being, having lost his roots in one place and not grown them in the other. Few Indians in America make any attempt to integrate in American cultural or social life. So few visit an American home or a theater or an opera, or try to understand the American psyche. An Indian's contact with the American is confined to his colleagues working along with him and to an official or seminar luncheon. He may also mutter a "Hi!" across the fence to an American neighbor while lawn-mowing. At other times one never sees the other except by appointment, each family being boxed up in their homes securely behind locked doors.
After he has equipped his new home with the latest dish-washer, video, etc., with two cars in the garage and acquired all that the others have, he sits back with his family counting his blessings. Outwardly happy, but secretly gnawed by some vague discontent and aware of some inner turbulence or vacuum, he cannot define which. All the comfort is physically satisfying, he has immense "job satisfaction" and that is about all.
Ennui
On a week-end he drives his family fifty miles or more towards another Indian family to eat an Indian dinner, discuss Indian politics, or tax problems (for doctors particularly this is a constant topic of conversation, being in the highest income bracket). There is monotony in this pattern of life. so mechanical and standardized.
In this individual, India has lost an intellectual or an expert; but it must not be forgotten that the expert has lost India too, which is a more serious loss in the final reckoning.
The quality of life in India is different. In spite of all its deficiencies, irritations, lack of material comforts and amenities, and general confusion, Indian life builds up an inner strength. It is through subtle inexplicable influences (through religion, family ties, and human relationships in general). Let us call them psychological "inputs" to use a modern terminology, which cumulatively sustain and lend variety and richness to existence. Building imposing Indian temples in America, installing our gods therein and importing Indian priests to perform the puja and festivals, are only imitative of Indian existence and could have only a limited value. Social and religious assemblies at the temples (in America) might mitigate boredom but only temporarily. I have lived as a guest for extended periods in many Indian homes in America and have noticed the ennui that descends on a family when they are stuck at home.
Children growing up in America present a special problem. They have to develop themselves on a shallow foundation without a cultural basis, either Indian or American. Such children are ignorant of India and without the gentleness and courtesy and respect for parents, which forms the basic training for a child in an Indian home, unlike the American upbringing whereby a child is left alone to discover for himself the right code of conduct. Aware of his child's ignorance of Indian life, the Indian parent tries to cram into the child's little head all possible information during an 'Excursion Fare' trip to the mother country.
Differing Emphasis
In the final analysis America and India differ basically, though it would be wonderful if they could complement each other's values. Indian philosophy lays stress on austerity and unencumbered, uncomplicated day-to-day living. On the other hand, America's emphasis is on material acquisitions and a limitless pursuit of prosperity. >From childhood an Indian is brought up on the notion that austerity and a contended life is good. and also a certain other- worldliness is inculcated through the tales a grandmother narrates, the discourses at the temple hall, and through moral books. The American temperament, on the contrary, is pragmatic.
Indifference to Eternity
The American has a robust indifference to eternity. "Visit the church on a Sunday and listen to the sermon if you like but don't bother about the future," he seems to say. Also, "dead yesterday and unborn tomorrow, why fret about them if today be sweet?" - he seems to echo Omar Khayyam's philosophy. He works hard and earnestly, and acquires wealth, and enjoys life. He has no time to worry about the after-life; he only takes the precaution to draw up a proper will and trusts the Funeral Home around the corner to take care of the rest. The Indian who is not able to live on this basis wholeheartedly, finds himself in a half-way house; he is unable to overcome the inherited complexes while physically flourishing on the American soil. One may hope that the next generation of Indians (American-grown) will do better by accepting the American climate spontaneously or in the alternative return to India to live a different life.
- RK Narayan
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