Saturday, July 29, 2006

"Point of View Shift Is Worth 80 IQ Points"

 


Out-of-the-box thinking is quite familiar. However the idea that taking a different point of view can literally be worth as much as adding 80 points to your IQ takes this concept to a much higher level.

An example of reverse:

Blind, deaf and dumb - with rediculously low IQ's - is how the management at Xerox must have seemed to Alan Key. Management was well educated but they failed to the see the vast market potential for the cutting edge technology that the small group of computer engineers at Xerox Parc had developed. This group of 20 smart scientists and engineers had created the technology that resulted in computer workstations(that inspired Mac & Windows),Ethernet, network "client-servers," GUI, the Smalltalk programming lenguage, desktop publishing and laser printing.

Yet, management just didn't get it.

The only way Alan Kay could explain how management failed to recognize that each of these ideas represented a multimillion (and often multibillion) dollar market was with this insight.

Another example:

"Crazy" is the first thing that comes to mind when someone says they will charge $15.00 for what you can get for $0.34.

Yet this is exactly what FedEx did. Fred Smith's point of view shift was to make sure that the mission critical documents could be delivered reliably overnight and tracked as well. The concept behind FedEx seems very obvious today but at the time, people told Fred Smith he was completely nuts.

You can use the "point of view shift" to help level the playing field when competing with very smart people in the market place.

Big Lesson:
"The one thing that you can say about paradigms is that they shift"
-Alain Rossman

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1 comments:

S Rinashik said...

While thinking out of the box, not only our technical knowledge helps, but also the presence of mind and the right answer at right time. Even if u don't know the answer for a question just confuse the questioner!!!! Here are few Questions and the Answers given by Candidates, who are IAS Officers now!

1Q. How can you drop a raw egg into a concrete floor without cracking it?
A. Concrete floors are very hard to crack! (UPSC Topper)

2Q. If it took eight men ten hours to build a wall, how long would it take four men to build it?
A. No time at all it is already built. (UPSC 23 Rank Opted for IFS)

3Q. If you had three apples and four oranges in one hand and four apples and three oranges in the other hand, what would you have?
A. Very large hands. (Good one) (UPSC 11 Rank Opted for IPS)

4Q. If you throw a red stone into the blue sea what it will become?
A. It will Wet or Sink as simple as that. (UPSC IAS Rank 2)

5Q. What looks like half apple?
A: The other half. (UPSC - IAS Topper)

6Q. What can you never eat for breakfast?
A: Dinner.

7Q. Bay of Bengal is in which state?
A: Liquid (UPSC 33Rank)